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Provider review

Winona Review: Every Price Is a Floor, and the Month Is 28 Days

Winona is the rare telehealth company with no prepay tier to hide behind: no introductory rate, no membership, no platform fee, no shipping charge, and a help centre that says you can cancel any time. What it has instead are two things the catalogue does not tell you. The first is in its FAQ: payment for a 30-day supply is "automatically processed every 28 days", so the $89 body cream is billed thirteen times a year and costs $1,157, not $1,068. The second is the word "from", which sits in front of seven of its nine hormone prices. Winona publishes no dose ladder anywhere, and its own Terms say the fee "may be increased or decreased if your prescription changes, such as by a dosage increase" — so every figure below is a published floor, and the only way past it is a medical intake.

By Marla Whitfield, Pricing Editor

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Cheapest walk-away

$9/mo

Not available in

Alabama, Alaska, Arkansas, Kansas, Louisiana…

Billing cycle

Every 4 weeks (13×/yr)

Verified

August 2026

Not available in Alabama, Alaska, Arkansas, Kansas, Louisiana, Mississippi, New Mexico, North Dakota, Rhode Island, South Dakota, Utah, Vermont, Washington, D.C., West Virginia.

At a glance

$9/mo

Advertised

the first-cycle rate

$9/mo

Walk-away

vs. advertised

$117

True year

$9 × 13

The same DHEA capsules — sold only as a 3-month supply price, three ways

The short bar is the number Winona leads with. It lasts one cycle.

Advertised

first cycle only

$9

Walk-away

every cycle after

$9

Ready to check Winona’s current price?

Verified August 2026. Prices may change.

Visit Winona

What’s included

  • The medication itself — Winona's pricing article states "you'll only ever pay for the medication itself without any other hidden fees"
  • Unlimited access to a Winona physician, with no per-visit charge — every product page lists "Free, unlimited access to a dedicated doctor"
  • Free shipping on every order, with no minimum
  • 24/7 messaging and community events
  • No blood or saliva test as a precondition — Winona states it does not require hormone testing before prescribing
  • NOT insurance. Winona does not bill any insurer, though HSA and FSA cards are accepted at checkout and receipts are provided for reimbursement claims

Pricing, per compound

Winona prices each compound separately, so there is no single “Winona” price — only a price per compound. The table below shows, for each one, the price it leads with in the “Advertised” column and what a reader actually pays if they stop after one cycle in “Walk-away”, cheapest first. The “Provider” column names the compound, not the company — every row on this page is Winona.

ProviderAdvertisedWalk-awayTrue year
DHEA capsules — sold only as a 3-month supply

⚠ CONVERTED, NOT COPIED, and a published floor like every other "from" row here. Winona advertises "From $27 per 3-month supply" — that is not a $27 monthly row. Its FAQ says a 90-day supply is "processed every 84 days", and 84 days is exactly three 28-day cycles, so $27 ÷ 3 = $9.00 a cycle with no remainder. Thirteen cycles is $117 a year, against the $108 a naive twelve-month reading would give.

Verified · source

$9.00/mo$9.00/mo$117.00

$9.00 × 13 four-week cycles

Progesterone capsules

Advertised "From $39 per month", the cheapest hormone row on this review. Billed every 28 days, so $507 a year rather than $468.

Verified · source

$39.00/mo$39.00/mo$507.00

$39.00 × 13 four-week cycles

Estriol face cream with tretinoin — sold only as a 3-month supply

⚠ CONVERTED, NOT COPIED, and the only Winona hormone product quoted at a flat price rather than "from": "$150 per 3-month supply". Billed every 84 days — three 28-day cycles — so $50.00 a cycle and $650 a year. A skin preparation rather than a systemic hormone treatment, which is why it sits last.

Verified · source

$50.00/mo$50.00/mo$650.00

$50.00 × 13 four-week cycles

Estrogen tablets — estradiol

Advertised "From $54 per month", a published floor. Billed every 28 days, so $702 a year rather than $648.

Verified · source

$54.00/mo$54.00/mo$702.00

$54.00 × 13 four-week cycles

Estrogen + progesterone body cream — compounded

Advertised "From $89 per month" — the same published floor as the single-hormone cream, which is the useful fact here: Winona charges no more for the combined preparation than for estrogen alone. Billed every 28 days, so 13 charges a year.

Verified · source

$89.00/mo$89.00/mo$1,157.00

$89.00 × 13 four-week cycles

Estrogen body cream — compounded estradiol + estriol

Advertised "From $89 per month" — a published floor, not a quote: Winona sets the dose after an intake and prints no ladder. Nothing to prepay and no membership, so the same figure is what one cycle costs a patient who then stops. Billed every 28 days per Winona's FAQ, so a year is 13 charges of $89 — $1,157, not the $1,068 that "per month" implies.

Verified · source

$89.00/mo$89.00/mo$1,157.00

$89.00 × 13 four-week cycles

Progesterone body cream — compounded

Advertised "From $89 per month", a published floor. Note that this is $50 a cycle dearer than the progesterone capsule below for the same hormone — the delivery method, not the drug, is what moves the price. Billed every 28 days, so 13 charges a year.

Verified · source

$89.00/mo$89.00/mo$1,157.00

$89.00 × 13 four-week cycles

Vaginal estrogen cream — compounded estradiol

Advertised "From $89 per month", a published floor. Billed every 28 days, so 13 charges a year rather than 12.

Verified · source

$89.00/mo$89.00/mo$1,157.00

$89.00 × 13 four-week cycles

Estrogen patch — estradiol transdermal

Advertised "From $149 per month" — a published floor, and the dearest thing Winona sells. It is also the only delivery method Winona's own treatments page does not label "Compounded" — body cream, vaginal cream and pills all carry that label and the patch carries only "Plant-derived". At 13 charges a year that is $1,937, against $1,157 for the cream carrying the same hormone.

Verified · source

$149.00/mo$149.00/mo$1,937.00

$149.00 × 13 four-week cycles

True year assumes 13 payments a year for compounds billed every 4 weeks, and 12 for compounds billed monthly — see the arithmetic under each row.

Pros and cons

Pros

  • There is no prepay tier to be caught by.
  • No membership fee, no platform fee, no consultation fee and no shipping charge.
  • You can cancel any time.
  • Block rates are printed as block rates.
  • Every product has its own page with the price on it, and there are twelve of them.
  • The states it serves are enumerated by name on a public page…

Cons

  • "Per month" means 28 days.
  • Seven of the nine hormone prices are floors, not quotes.
  • The only way to learn the price you would actually pay is to complete a medical intake and accept the Terms.
  • The Terms and the help centre disagree about whether there is a subscription fee.
  • The refund window is 24 hours.
  • The coverage page contradicts itself.

How we verified this

What we checked

  • Estrogen body cream — compounded estradiol + estriol priced against bywinona.com, August 2026
  • Estrogen + progesterone body cream — compounded priced against bywinona.com, August 2026
  • Progesterone body cream — compounded priced against bywinona.com, August 2026
  • Vaginal estrogen cream — compounded estradiol priced against bywinona.com, August 2026
  • Estrogen patch — estradiol transdermal priced against bywinona.com, August 2026
  • Estrogen tablets — estradiol priced against bywinona.com, August 2026
  • Progesterone capsules priced against bywinona.com, August 2026
  • DHEA capsules — sold only as a 3-month supply priced against bywinona.com, August 2026
  • Estriol face cream with tretinoin — sold only as a 3-month supply priced against bywinona.com, August 2026
  • States, inclusions, and terms checked August 2026

What to double-check before you buy

  • Advertised "From $89 per month" — a published floor, not a quote: Winona sets the dose after an intake and prints no ladder.
  • Advertised "From $89 per month" …
  • Advertised "From $89 per month", a published floor.
  • Advertised "From $89 per month", a published floor.
  • Advertised "From $149 per month" — a published floor, and the dearest thing Winona sells.
  • Advertised "From $54 per month", a published floor.
  • Advertised "From $39 per month", the cheapest hormone row on this review.
  • ⚠ CONVERTED, NOT COPIED, and a published floor like every other "from" row here.
  • ⚠ CONVERTED, NOT COPIED, and the only Winona hormone product quoted at a flat price rather than "from": "$150 per 3-month supply".
  • Prices may change. Always confirm against the source link before you buy.

Key terms

Show definitions
Walk-away price
What one cycle costs at the no-commitment, ongoing rate — what you actually pay if you stop after month one.
True year
The walk-away price multiplied by however many times a year it's actually billed — 12 for a calendar-month cycle, 13 for a four-week cycle.
Four-weekly billing
A cycle that repeats every 4 weeks rather than on the calendar month, so it bills 13 times in a year, not 12 — one extra charge a reader counting by "months" won't expect.
Compounded
Made to order by a pharmacy from raw ingredients, rather than dispensed as an FDA-approved, mass-manufactured product.

Bottom line

Winona’s cheapest walk-away price is $9/mo (DHEA capsules — sold only as a 3-month supply) — about $117 a year if you keep paying it every cycle. Check the pricing table above for every compound this provider sells before you commit to one.

Visit Winona

Frequently asked questions

What does Winona actually cost?

The cheapest hormone product is the progesterone capsule at $39 a cycle and the dearest is the estrogen patch at $149; the creams sit at $89 and the estrogen tablet at $54. DHEA is quoted as $27 for a three-month supply, which is $9.00 a cycle. But two things sit between those figures and your bill. Every one of them except the estriol face cream is advertised as "from", meaning it is the floor of a range Winona does not publish — the dose is set after a medical intake. And the cycle is 28 days rather than a calendar month, so whatever your figure turns out to be, you pay it thirteen times a year. Read off bywinona.com on August 9, 2026.

Why does a year cost more than twelve times the monthly price?

Because Winona does not bill monthly, and says so in its own FAQ: "Payment and prescription for a 30-day supply are automatically processed every 28 days, while those for a 90-day supply are processed every 84 days." Twenty-eight days is thirteen charges a year, not twelve. On the $89 cream that is $1,157 rather than $1,068 — an extra $89 that no per-month figure on the site will ever show you. It also makes the three-month products divide cleanly: 84 days is exactly three 28-day cycles, which is why the $27 DHEA supply is $9.00 a cycle with no rounding.

What does "from $89" actually mean?

It means the dose, not the term — and that distinction is the reason the number is trustworthy as far as it goes. It is not a prepay block divided out: Winona prints block rates as blocks everywhere else on the same catalogue page, including on the one product it sells both ways, where it writes "$119 per 1-month supply or $269 per 3-month supply" instead of the $90-a-month badge that was available to it. What "from" covers is the prescription. Winona's pricing article says "the final cost of your treatment program depends on what your Winona doctor determines your body needs", and its Terms say the fee "may be increased or decreased if your prescription changes, such as by a dosage increase or frequency of refills". No dose ladder is published anywhere, so the honest reading is that $89 is the least this can cost and the site does not tell you the most.

Is there a membership fee, a consultation fee or a shipping charge?

Not according to the help centre, which is unusually direct about it: "you'll only ever pay for the medication itself without any other hidden fees", with free virtual visits, free follow-ups, free messaging and free shipping, and "no long-term agreement or subscription fee associated with a Winona account". That is why the advertised and charged figures on this review are the same number — there is nothing bolted on to walk away from. The one wrinkle worth knowing is that Winona's Terms take a different line, defining a "Subscription Fee" that "may include the Services platform fee, amounts collected on behalf of the Medical Practice or Physicians for medical consultations" and shipping and handling. No amount is published for any of that, and nothing has been added to the prices here, but the two documents do not say the same thing.

Does Winona prescribe GLP-1s?

No, and this was checked rather than taken on trust: all 154 non-blog pages in Winona's sitemap were fetched on August 9, 2026 and searched for semaglutide, tirzepatide and the brand names. Exactly one page mentions GLP-1s at all — the FAQ, which answers "No, Winona does not prescribe GLP-1 medications." It sells hormone therapy and nothing else, which is why it appears on this site's hormone board and on none of its GLP-1 boards.

Can I cancel, and what happens if I change my mind about an order?

Cancelling the subscription is genuinely easy — the help centre says there is no long-term agreement and plans "can be canceled anytime" from account settings. Cancelling a single order is much tighter. Winona's cancellation policy gives you a 24-hour window from the moment an order processes, after which "orders cannot be cancelled, refunded, or returned", because a compounded preparation made for one patient cannot be re-dispensed to another. You are emailed when an order processes, which is the notice that window starts.

Does Winona serve my state?

It names the ones it serves, which is more than most of this category does. Its /online-menopause-specialists page lists 37 states plus Puerto Rico, and the sitemap carries a matching page for each. Thirteen states are absent from that list — Alabama, Alaska, Arkansas, Kansas, Louisiana, Mississippi, New Mexico, North Dakota, Rhode Island, South Dakota, Utah, Vermont and West Virginia — and so is Washington, D.C. The awkward part is that the same page is headed "Nationwide Telehealth Care & HRT with Winona" and tells you care is available "No matter where you're located". The list is the specific claim and the heading is the loose one; trust the list.

Has the FDA written to Winona?

No. The live warning-letter index was queried on August 9, 2026 under "winona", the condensed "bywinona" and "winona wellness", and every pass returned zero rows with the returned count matching the filtered count, so nothing was hidden by paging. The screen was run with two instrument checks in the same session: a positive control that returned SkinnyRx's February 2026 letter as a company-column match, and a close-out control on Belmar Pharma Solutions, whose March 2023 letter shows its October 2023 close-out date exactly where expected. A warning letter discloses something a reader should know and is not a finding of illegal activity — this site publishes them where they exist. Here there is nothing to publish.

Sources

Every price above was checked against Winona’s own pricing page — never a third-party aggregator:

Show every source link

Medical disclaimer: This content is for general educational purposes only and is not medical advice, diagnosis, or treatment. Always consult a licensed healthcare professional before starting, stopping, or changing any treatment.